During the course of 3 days and joined by Meson Inc.’s team, we explored and capture several landmark icons around Minatomirai and Yokohama. The final purpose, to create an interesting and eye catching body of work to show case the most interesting spots through the Reshape Your View AR experience, using Magic Leap’s googles.

RESHAPE YOUR View is a city-view AR experience that lets people explore tourist spots and make their own sightseeing routes. At Yokohama Landmark Tower Sky Garden, an observatory floor of Yokohama Landmark Tower, tourists are invited to use Magic Leap 1 to find 12 spots in the cityscape of Yokohama and know attractive aspects of each spot by pulling them inside the observatory. In the experience, they select spots that they want to visit. At the end of the experience, the selected spots are connected by an AR navigation line as their own sightseeing route. RESHAPE YOUR VIEW offers an enhanced experience of exploring a cityscape from an observatory.

The RESHAPE YOUR VIEW experience is part of NTT DOCOMO's experimental project of developing AR cloud application. Using the AR cloud technology developed by NTT DOCOMO, we conducted technical verification of the capability of AR cloud and verification of business potential of AR application. The experience was delivered to the public to show the cutting-edge AR technology and get feedback from those who experienced it. Through the exhibition at Sky Garden, the experience showcased the technical application of AR cloud technology and the business potential of AR experience in the field of sightseeing.

Client: Meson Inc.

Agency: Equal Studio

Meson Works: https://www.meson.tokyo/works/reshape-your-view

PR: https://prtimes.jp/main/html/rd/p/000000032.000032228.html

NTT Blog: https://prtimes.jp/main/html/rd/p/000000032.000032228.html